Instagram & Facebook
Here, we can work with your brand's visual identity, recurring stories and conversations. We plan content and advertising around your audience, using formats such as Reels, Stories and image posts. Creator content can put your products in context and make your offer easier to understand. We choose formats to suit the message and track what people actually respond to.
TikTok, Snapchat & YouTube
Video needs a clear idea and a reason to keep watching. We develop concepts for short clips, creator-led stories and longer, more detailed content. A demonstration can take several forms, from a quick first introduction to a comprehensive guide. Pacing, subtitles and tone are adapted to the context. We start with what the content needs to do, then choose the production approach and distribution.
LinkedIn
We help give your expertise a clear voice. That could mean perspectives from leadership, knowledge from the team, customer stories or content showing what it's like to work with you. We plan the company's presence and can support employees with their content. For B2B, we connect communication to the questions your audience actually needs answered before making a decision.
Pinterest & Reddit
We explore how inspiration, searchable content and focused discussions can contribute to your goals. On Pinterest, we can develop visual ideas and guides. On Reddit, the work starts with understanding relevant communities and their culture. Your choice of channel shapes both the content and the way we work. Listening, responding with expertise and contributing something useful are central to our planning.
Threads, X, Bluesky & Mastodon
For brands with something to say, conversation-led channels can be worth exploring. We help you articulate a point of view, find relevant topics and plan who will take part in the dialogue. We assess the audience, context and your resources before recommending an investment. A clear voice and the ability to keep the conversation going need to be there from the start.
Discord, Twitch & communities
An engaged community needs a reason to come together and someone to look after it. We help you explore community concepts, partnerships, live formats and recurring content. The approach needs to fit both the culture and your capacity. We discuss purpose, hosting and continuity early, so a potential initiative can remain meaningful beyond the initial attention of launch week.
WhatsApp, Messenger & Telegram
We look at how more direct communication can fit your customer journey. That might mean conversations, service or content for a clearly defined group. We start with the recipient's needs, your working routines and the value the contact should provide. Platforms differ in their features and conditions, so we choose an approach and scope based on what can actually be delivered.
W & the next relevant channel
New platforms deserve curiosity and sound judgement. We help you explore W and other emerging alternatives in terms of audiences, content and possible partnerships. W is in beta and states that advertising is not yet available. An initial plan there is therefore about establishing a presence and learning. We follow developments before recommending the next step.
Platform information: W's own FAQ
International & niche channels
For international audiences, platforms such as WeChat, Weibo, Douyin, Xiaohongshu, LINE or KakaoTalk may be worth investigating. BeReal and other niche spaces can also be relevant in the right context. We start with the market, language and audience, then assess local conditions and resource needs. Your channel plan should be able to grow with your business, with clear priorities for each new market.
Malmö, the Øresund region / Part of CoreCreative
We build brands that people actually care about. With sharp ideas, the right creators and social media you can feel.
People have better things to do than care about your next post. That's our starting point. Every idea needs a spark, every channel needs a purpose and every brand needs a voice of its own.
We bring strategy, content, advertising and UGC together. From the first insight to the next post. You get a partner who takes a clear direction and takes responsibility for getting the work done.
How we workFor brands with
something to say.
01 / Strategy
A clear direction.
No guesswork.
The right audience. The right channels. A clear idea of what your presence should achieve.
The strategy behind it
We map your audience, review your presence and look at the competition. Then we prioritise goals, channels and messages. You get a clear role for each channel and a content plan that works in practice. Are we building awareness, creating demand, generating more relevant enquiries or strengthening your employer brand? The answer shapes the work. We help you decide what needs to happen first and what you can leave out.
02 / Content & brand
Make people stop.
Give them something to feel.
Video, imagery, copy and concepts that are unmistakably yours. Your personality, adapted to each feed.
Content that connects
We develop concepts, write copy and produce photography, video and motion graphics. Everything should connect with your brand and work in the feed where it meets its audience. A LinkedIn post and a TikTok video need different ways of telling the story, with the same recognisable brand behind them. We build recognition through tone of voice, imagery and recurring formats. The result is a considered presence that outlasts a single campaign and can evolve over time.
03 / Advertising
Creativity.
With a business goal.
We connect ideas with distribution. Test the content, follow up and make the next version sharper.
Our approach to paid social
We plan your advertising, develop the creative and test messages, formats and audiences. Your budget gets a clear direction, and reporting connects to what you want to achieve. We use the insights to improve the next version, allocate resources and understand where interest drops off. UGC can become part of your advertising when it fits the task. Organic content and paid distribution are planned together, giving every activity a clear place in the overall strategy.
04 / Presence & community
Publishing is
just the beginning.
An active presence grows through connections with people. We help you keep the conversation, the content and the day-to-day work moving.
The work between posts
We help with publishing plans, channel management and conversations, based on the approach we agree together. Comments, questions and reactions reveal what people actually think. We bring those insights into your content and strategy. We establish routines for responses, responsibilities and situations that need to be escalated internally. You get a way of working that makes it easier to stay consistent, relevant and present, even when schedules fill up and the next campaign is approaching.
UGC.
The right people.
For real.
A good creator does more than hold up a product. They make it understandable, relevant and worth listening to. We find the match between your brand and the right person in front of the camera.
We bring selection, briefing, production and delivery together. Then we give the content a clear role in your social media and advertising. One strategy. More personality.
What do we mean by UGC?
UGC means user-generated content, such as material customers create themselves. Commissioned creator content can have the same personal feel, but is produced to a brief. With influencer partnerships the creator's own audience is often part of the arrangement. We help you choose the right model and make clear what's included. You may need great content, relevant reach or a combination of both.
From creator to finished content
People can tell when something feels forced. That's why good creator content starts with the right match. We help you find people who can make your offer understandable, interesting and credible in their own voice. That might mean product demonstrations, stories, guides or content drawn from everyday life.
We coordinate selection, briefing, production and delivery. You get content made for a defined audience and purpose, with room for the creator's personality. Then we connect the material to your channel strategy. UGC becomes a natural part of how your brand looks, sounds and builds relationships.
We find the right match.
Style, subject knowledge and storytelling ability matter. We start with your audience and objectives when we recommend creators and discuss which partnerships make sense.
We give creativity direction.
A clear brief sets out the message, format and what the content should help people understand. We plan opening hooks, scenes and versions together with the creator.
We get more from the content.
We plan editing, subtitles and adaptations for your chosen channels. Usage, deliverables and any advertising versions are agreed as part of the partnership, so everyone knows what to expect.
Channels / From established to emerging
EVERYWHERE?
In the right places.
We know the landscape. Your job is to show up where it makes a difference. We choose channels around people, goals and context. Open a channel group to see our approach.
Instagram & Facebook
Here, we can work with your brand's visual identity, recurring stories and conversations. We plan content and advertising around your audience, using formats such as Reels, Stories and image posts. Creator content can put your products in context and make your offer easier to understand. We choose formats to suit the message and track what people actually respond to.
TikTok, Snapchat & YouTube
Video needs a clear idea and a reason to keep watching. We develop concepts for short clips, creator-led stories and longer, more detailed content. A demonstration can take several forms, from a quick first introduction to a comprehensive guide. Pacing, subtitles and tone are adapted to the context. We start with what the content needs to do, then choose the production approach and distribution.
LinkedIn
We help give your expertise a clear voice. That could mean perspectives from leadership, knowledge from the team, customer stories or content showing what it's like to work with you. We plan the company's presence and can support employees with their content. For B2B, we connect communication to the questions your audience actually needs answered before making a decision.
Pinterest & Reddit
We explore how inspiration, searchable content and focused discussions can contribute to your goals. On Pinterest, we can develop visual ideas and guides. On Reddit, the work starts with understanding relevant communities and their culture. Your choice of channel shapes both the content and the way we work. Listening, responding with expertise and contributing something useful are central to our planning.
Threads, X, Bluesky & Mastodon
For brands with something to say, conversation-led channels can be worth exploring. We help you articulate a point of view, find relevant topics and plan who will take part in the dialogue. We assess the audience, context and your resources before recommending an investment. A clear voice and the ability to keep the conversation going need to be there from the start.
Discord, Twitch & communities
An engaged community needs a reason to come together and someone to look after it. We help you explore community concepts, partnerships, live formats and recurring content. The approach needs to fit both the culture and your capacity. We discuss purpose, hosting and continuity early, so a potential initiative can remain meaningful beyond the initial attention of launch week.
WhatsApp, Messenger & Telegram
We look at how more direct communication can fit your customer journey. That might mean conversations, service or content for a clearly defined group. We start with the recipient's needs, your working routines and the value the contact should provide. Platforms differ in their features and conditions, so we choose an approach and scope based on what can actually be delivered.
W & the next relevant channel
New platforms deserve curiosity and sound judgement. We help you explore W and other emerging alternatives in terms of audiences, content and possible partnerships. W is in beta and states that advertising is not yet available. An initial plan there is therefore about establishing a presence and learning. We follow developments before recommending the next step.
Platform information: W's own FAQ
International & niche channels
For international audiences, platforms such as WeChat, Weibo, Douyin, Xiaohongshu, LINE or KakaoTalk may be worth investigating. BeReal and other niche spaces can also be relevant in the right context. We start with the market, language and audience, then assess local conditions and resource needs. Your channel plan should be able to grow with your business, with clear priorities for each new market.
Our process / 01—04
From idea
to impact.
You should know what we're doing, why we're doing it and what comes next.
We ask the questions that matter.
We get to know your business, audience and ambitions. We review what you're already doing and identify what needs to change. Together, we set goals, scope and priorities. That gives the work a shared starting point and everyone a clear understanding of what to expect.
We turn direction into a plan.
The strategy becomes concepts, channel choices, a content plan and creator briefs. We agree the style, responsibilities and approval process. Before production gets going, you can see what we will do, why we will do it and how the activities connect.
We put ideas out into the world.
We produce, adapt and prepare content for publication. Creator partnerships, ongoing posts and any advertising get clear roles in the plan. We coordinate delivery and keep the conversation open, so the next step is clear to both you and us.
We make the next version smarter.
We review what we set out to achieve. What sparked interest? What prompted action? What needs adjusting? You get clear conclusions and practical recommendations. What we learn shapes the next brief, the next post and the next priority.
Good to know
Straight questions.
Straight answers.
Do we need to be active on every channel?
No. We help you prioritise channels that fit your audience, goals and resources. We can map the whole landscape and start with a focused approach. Once you have a solid way of working and content that delivers, we can assess which additional channels are worth your time.
Can you help us with UGC only?
Yes. We can focus on creator selection and content for a specific need. We start with how the material will be used, who you want to reach and which formats you need. Then we agree production, deliverables and usage. The project can also connect to a broader social strategy.
Does the creator need lots of followers?
It depends on the brief. If you mainly need content for your own channels, the creator's style and storytelling ability are particularly important. If the partnership should also reach the creator's audience, we need to assess that audience's relevance and how publication will work. We help you separate those needs.
How much do we need to do ourselves?
We agree responsibilities together. You bring knowledge of your business and feedback from the right people. We can coordinate strategy, production and ongoing work within the agreed scope. A clear point of contact and a working approval process make everything smoother. We agree the setup before we start, so you know what's expected.
What does it cost to work with you?
The scope determines the cost. The number of channels, production, creators, ongoing management and advertising all shape the proposal. We start with your situation and provide a specific proposal outlining the work, deliverables and any external costs. You should understand what you're investing in and which priorities fit within your budget.
Your next direction starts here
Ready to make
something that matters?
So are we.
Choose SocialPeople for social media with direction and UGC with personality. Tell us what you want to change. We'll take it from there.
hello@socialpeople.se